Best Practices #3: Making a brilliant first impression

May 6, 2016 crodgers

Making a good first impression is crucial in the real estate business. In order for future clients to get to know and trust you, your first impression has to be memorable. Chances are you make a dashing first impression, but even the most seasoned veteran could use a good reminder every now and then.

Nail the 1st impression

Now while the real magic happens when you connect and wow them by being your authentic and knowledgeable self, there are ways Top Producer CRM can simplify and streamline the all-important first contact. Here are but a few:


Apply the Simple Lead Conversion plan in Top Producer CRM to your incoming leads and you’re laughing. From automatic follow-up within 5 to qualification call reminders, this plan is simple, effective and easy.

Simple lead conversion

(Psst, if you want to apply it, the steps are here.)

Contact info/brand awarenessProvide multiple ways to contact you & showcase your brand  Check

Your website gives consumers a place to learn about you and increases your brand awareness so they feel like they know you a little better. In today’s online world, there’s a good chance their initial impression will be formed by checking you out on your website, so make it count.

Top Producer Website

  parties Remember all decision-makers

Immediately after you call, send an email or text from within Top Producer CRM on your mobile device, you’ll be prompted to record details and schedule the next follow-up.

Since the details are fresh in your mind, recording good notes for later means you won’t forget the well-intentioned but opinionated dad who’s helping his daughter and son-in-law buy their first home. (Speaking from experience, it’s best you don’t forget him.)

Wrap up

PatienceBe patient and nurture  Check

The second a lead crosses into Top Producer CRM territory, it’s on the Follow-up Coach’s radar so it won’t slip through the cracks. All you’ve got to do is when prompted, tap-tap a few times and follow up.

Whether you send a Market Snapshot, a casual, oh-so-friendly email using one of our templates, or shoot a quick text message, the point is you’re staying in touch, offering value and will be top of mind when the time comes.

Follow-up Coach

Now remember that the way you approach and handle first contact tells your future client a lot about the way you do business. You’re not just selling a home, you’re selling a relationship with you.

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