This week we’ve been bringing you tips from the record-breaking webinar we had with Chris Smith in December. Happy Wednesday everyone, here’s 2 more--the 9-word email for your cold leads and this post below on how to farm on Facebook.
So, you just sold a listing for 15% over asking…
Instead of a direct-mail campaign to every homeowner in the neighborhood, Chris recommends using a targeted Facebook campaign (less expensive + more effective). Here’s how to make it happen.
First, create a saved audience in Facebook
Facebook really is the ad-master. All you have to do is create a saved audience to target the homeowners that live within 1-2 miles of the property you just sold. How cool is that?!
1. Open up your Audiences in Facebook > click Create Audience on the left > then click Saved Audience.
2. Enter a name for your audience > then enter the address of the property you just sold.
3. Lastly, change the miles to 1 (or however many miles you want).
Save your audience and then you’re ready to move on to the next step.
Next, make a quick ‘Just sold for more than asking’ Facebook ad
From the Ad Manager, select your shiny new audience > then click Create Ad.
When creating the ad, be sure to include a big, beautiful image of the home and an attention-grabbing display of how much over asking you sold the property for.
(You can find more details on creating ads on Facebook’s help page.)
And that’s all there is to it, folks. Hyper-local marketing at its best. To quote Chris: