5 ways to generate real estate leads with Market Snapshot® reports

June 21, 2019

Market Snapshot® is a premier follow-up tool that helps agents stay relevant, keeps contacts engaged and provides local market expertise through accurate, real-time market reports tailored to each client. With industry leading open rates (up to 10x an industry email*), this attractive report can help agent’s stay top-of-mind AND find their next opportunity when deployed in these 5 ways:

1. Facebook and Social Media

Get your Market Snapshot® reports working on social! Consider purchasing a high-traffic domain name like “Orlando Home Values” for your custom landing page and promote the post on Facebook, LinkedIn or Instagram.

2. Widgets

Widgets work like mini landing pages which are installed on any page from your website. Add a widget to your website, so visitors just have to enter a few details to receive a Market Snapshot® report. Our top agents have these available on every single page! And you can also double your marketing efforts by installing a widget on the new single property landing pages we recently released. Share the link with your clients and get everyone promoting the home while you continue to capture new clients.

3. Lead Reply 

Double, then triple check that all your leads are receiving automated Market Snapshot® reports. This is a great way to separate yourself from competitors who might just send a text or an email. Enjoy the benefits of a digital handshake which includes similar homes in the area, neighborhood walk scores, school reports, and more.  And since the report is fully branded to you, you’ll stay top of mind while providing value.

4. Open House Lead Capture

Open houses are still a great way to make a human connection with potential clients. Help make the connection last by using BrightOpen, an open house app that eliminates the need for a (dusty, old) sign-in sheet. Open house visitors can add their contact info to BrightOpen, so you can later send them Market Snapshot® reports on the local neighborhood.

Watch the video

5. Email & Follow-up

Upgrade your email signature with a catchy hyperlink like “What’s My Home Worth”. This creates opportunity in every correspondence you send plus your contacts will remember where to look first should they consider moving. Then be proactive and research the contacts in your database missing an address or not currently signed up for a Market Snapshot® report. You can then create a call list, an email template or simply apply an action plan.

iStock.com/gustavofrazao

 

Want more information about Market Snapshot® reports and other Top Producer® tools? Call 1.855.534.5534 or email learnmore@topproducer.com.

*Mailchimp Email Marketing Benchmark Statistics 


Technology trends change frequently. These statements are believed to be true at the time of this article's publish date but not guaranteed. 
Screenshots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

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