Leads Market Snapshot® reports for the real-time MLS insights. Automatic reports keep them in the loop on new listings, price changes, neighborhood trends and more. And with email open rates of 25.09%*—far higher than the average real estate email—these attractive reports can help you stay top-of-mind and find your next opportunity.
Here are 5 quick ways to generate leads with Market Snapshot® reports.
1. Facebook and other social media
Get your Market Snapshot® reports working on social media! Create a quick Market Snapshot® landing page with a catchy title (e.g. "What is my home worth?"). Then leads just have to enter 3 quick things—name, email, zip—to get a Market Snapshot® report.
And, like magic , when you copy the link into a Facebook post, you get you this:
2. Website widgets
Add a lead-capture widget to your Top Producer® website so visitors just enter a few details to receive a Market Snapshot® report (and you get their contact info for follow-up!). And if you use single property landing pages to market your listings (as shown below), lead-capture widgets appear automatically, so you don't have to do a thing.
3. Lead reply
Set yourself apart from your competitors and double-check that all of your leads are receiving Market Snapshot® reports. Just click the New tab in Top Producer® X CRM to quickly cycle through your leads and see any active reports.
4. Open House Landing Pages
Create a digital sign-in sheet for your open houses so when visitors add their contact info, they're automatically sent a Market Snapshot® report on the neighborhood and added to your CRM.
Add a ‘What’s my home worth?’ link to your email signature and create an opportunity every time you send an email.
And that's all there is to it! Put a few processes in place to capture leads now and you'll reap the rewards in the future.
Top Producer® Systems has been a leading real estate CRM provider since 1982. Tens of thousands of agents and brokers use Top Producer® real estate software to help them manage leads and contacts, stay organized, and follow up with home buyers, sellers and owners. Learn more at topproducer.com.
* Internal stats from June - July 31, 2020