6 ways to turbocharge Market Snapshot

July 16, 2019

Home buyers, sellers and owners are hungry for info about their local real estate market, so you purchased Market Snapshot® reports to effortlessly give them what simple web searches won’t: hyperlocal, hard-to-find, relevant info direct to their inbox, including new listings and sold data.

 

Whether you’re rocking the numbers or new to Market Snapshot®, follow these 6 steps to give Market Snapshot® a boost. 

 

1. Landing Pages: Capture real estate leads 

Start generating your own real estate leads for free! Easily create a landing page with four big, beautiful images that reflect your market, a catchy headline, and a lead-capture form, then promote your page on social media!  

                                        

 

2. Send a “heads up” email or text 

Just like warming up a cold call, a little advance notice goes a long way. Before you send a Market Snapshot® report to someone new, send them a warm up text or email outlining what you are sending, and how it benefits them. 

 

Need help? Check out the “Market Snapshot Warmup email” template available in Top Producer® CRM.

 

3. Use Market Snapshot® for past clients too 

Market Snapshot® isn’t just for your leads and active buyers and sellers, it’s for your past clients and sphere too. Keep your clients informed of how their biggest investment is performing with regular automated emails we know they open them! Click-through rates were 10.81% for the month of May (the industry average is 1.80%*).


 

4. Tailor your Market Snapshots.

Not only do you want to send as many snapshots as you can, but you want to make sure they’re as relevant as possible. When you tailor your emails, they are less likely to get marked as spam. Yes, you CAN set every contact up on weekly Market Snapshots, Justed Listed and Just Sold emails for buyers and sellers… but just because you can, doesn’t mean you should :) Consider these three things: 

  • Audience: choose either buyer or seller/homeowner (or both!), depending on your client’s needs

  • Criteria: be as specific as possible. A price range of $0 to $2.5M might catch more homes, but how many are relevant to your contact? 

  • Frequency: active buyers might love weekly updates, but a family who just bought their dream home would probably prefer an update once or twice a year. Here's a simple recipe for success:

 

            

 

5. Follow up with engaged readers.

Watch your summary reports! This report shows you who’s viewed Market Snapshot®, who your most engaged clients are, and what homes are interesting to them. To reach your high-engaged clients, try asking if they want info for another neighborhood, or if they need any help interpreting the report.

                                                                  

6. Take advantage of the integration with Top Producer® CRM.

Market Snapshot® integrates seamlessly with Top Producer® CRM. Once you’ve linked your account, all of your Market Snapshot® functionality is available in your CRM too. How convenient.

Check it out on your mobile device:

And on your desktop computer too:

The Market Snapshot® can help you pique interest and foster lifelong relationships by providing simple, relevant data to your past and potential clients. Follow these simple tips to turbocharge its effectiveness. 

 

Need help setting up or sending Market Snapshot® reports? Contact our helpful Success Team at 1-800-830-8300

 

* – MailChimp Email Marketing Benchmark Statistics

Screenshots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

 


 

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