How to ask for real estate reviews

February 4, 2020

In our exclusive webinar with Jimmy Mackin and Phil M Jones, co-authors of the hit new book “Exactly What to Say: For Real Estate Agents”, we got objection-handling tips from the pros.  They taught us actionable tips like how to phrase questions to sway conversations in your favor, and the right way to ask for reviews.

So without further ado, let’s check out what they had to say about asking for testimonials.

 How and when to ask for real estate reviews

When to ask:  Post-sale! Your client is elated about a job well done. 

How to open the conversation: Lead with the magic words “Can you do me a favor?” It’s a great way to segue into asking for a review because your client is already feeling grateful for the work you’ve put in for them. Those magic words are an effective way to get someone to agree to something before they even know what that something is!

The right questions to ask: Phil M Jones recommends the below 2 questions.

These questions are important to help any realtor grow their book of business. As Phil points out in the webinar

“Not only will you hear the positive, that extra context will allow you to make the right innovations and grow as a professional. If every business owner asked these  two questions more often, the data provided at the other end of that question is enough to make every innovation you need. This also enables you to grow in confidence.” 

If you'd rather send off a quick email, we've got just the template for you in Top Producer® X

Psst, this template contains more magic words ("Would you be open-minded…"  ) to increase your odds of getting that review! 

To access the template:

1)   Log in to Top Producer® X and open the contact’s record.

2)    Click the Compose Email tab > then click the Insert template button  > then select the Ask for testimonial template. 

If you’re a current customer, log in to Top Producer® X now and check out the template!


Want to learn more about how Top Producer® solutions can help you grow your business? Request a demo or call 1-855-534-5534.

Top Producer® Systems has been a leading real estate CRM provider since 1982. Tens of thousands of agents and brokers use Top Producer® real estate software to help them manage leads and contacts, stay organized, and follow up with home buyers, sellers and owners. Learn more at

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Email templates from the hit book 'Exactly What to Say: For Real Estate Agents'
Email templates from the hit book 'Exactly What to Say: For Real Estate Agents'

2-minute read | Templates & magic words to help sway conversations in your favor.