Seller lead gen made easy with your database

June 19, 2017

If we’re lucky, what we do in our professional lives makes a difference in the lives of those we serve. As real estate agents, you help people sell their largest asset and find the place they call home. It’s pretty amazing stuff, which is why our goal is to help you grow your business and simplify your life so you can focus on what you do best. That's why we're excited to introduce you to today's spotlight customer. Without further ado...

Meet Joetta & Team

Joetta Irving Talford is a successful agent based in South Carolina. She’s been with Keller Williams for 11 ½ years, and manages the Talford Group—a very successful team of 3.

Joetta and team use® to generate high-quality leads, and FiveStreet to direct them to Top Producer CRM, which she’s been using for over 10 years.

Joetta has a marketing background and prides herself in her innate ability to effectively price and market homes. And with 10 under contract just this past month alone, I’d say she has this down to a perfect art.

Here’s how she does it

Joetta has had great success generating seller leads from her database of almost 4,000 contacts. The Follow-up Coach prompted her to follow up with a client because it had been a while, so Joetta sent the General reconnect email:


And the response was quite remarkable:

(How’s that for results?)

Joetta also generates seller leads from her database using Market Snapshot. As soon as she closes a deal, she signs the client up for a report.

Seeing a prime opportunity to reach out, Joetta picks up the phone and personally asks them how often they’d like to receive the Market Snapshot.

Either way, there’s no better way to stay in touch and top of mind than by sending engaging info on how their investment is performing. Even better—it’s automatic, so you can just set it and forget it.

And with 80% of Joetta’s business coming from repeats & referrals, this key strategy has proven to be very, very successful for her.

We couldn’t let Joetta go without a few pro tips for those just starting out

As a 10 year user of Top Producer CRM, we knew Joetta would have some great advice for those just starting out with Top Producer. Here are her top 3:

(Psst, if you aren’t using Top Producer CRM on your mobile device yet, check out this video to see how easy it is.)

That’s it for now folks, but we want to thank Joetta for sharing her story and her continued loyalty. We wish her all the best in her amazing career. 

P.S. - We’d ♥ to hear your story! How has Top Producer® CRM helped you grow your business? Share your story here for a chance to win a free year of Top Producer® CRM and a  future spotlight on the blog. 

Screenshots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

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