Top Producer Resources

Stay up-to-date with our ever-expanding library of free resources, including industry-expert content, product news, videos, tips & tricks and more!

  • 3 ways to take the chill out of cold calling

    3 ways to take the chill out of cold calling

    Cold calling may be the least favorite form of lead gen for many agents, but using technology, you can turn your “cold” calls into “warm” ones. Here are 3 quick strategies in Top Producer® X CRM.

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  • 3 habits of successful real estate agents

    3 habits of successful real estate agents

    After working with many successful agents, we’ve noticed some daily habits they have in common. Here are 3 things you can do to help provide superior service before, during & after the transaction.

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  • Why Top Producer® X CRM & Market Snapshot® under one roof is a match made in heaven

    Why Top Producer® X CRM & Market Snapshot® under one roof is a match made in heaven

    A 17-year Top Producer® user gives his thoughts on our next-gen CRM, Top Producer® X, and how he plans to use it and Market Snapshot® to effectively educate buyers.

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  • 4 ways to get ROI from your real estate CRM

    4 ways to get ROI from your real estate CRM

    The average ROI on a CRM can be as high as $8.71 on the dollar, but it’s helpful to know what areas to focus on to get the biggest benefit. Here are 4 you’ll want to pay attention to.

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  • 3 steps to warm up cold leads with Top Producer® X CRM and Market Snapshot®

    3 steps to warm up cold leads with Top Producer® X CRM and Market Snapshot®

    Unlock the potential in your real estate client database with Top Producer® X CRM and Market Snapshot® reports.

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  • Market Snapshot® reports moving to web API and Top Producer® X CRM

    Market Snapshot® reports moving to web API and Top Producer® X CRM

    Here are some exciting changes to Market Snapshot® reports that are coming soon, from one single login to manage all of your client communications to improvements in your real-time MLS data.

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  • How to organize and tag your contacts in Top Producer® X CRM

    How to organize and tag your contacts in Top Producer® X CRM

    One of the best ways to generate business is to work your real estate database. And an organized database makes marketing and staying in touch with relevant content a lot easier.

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  • Your complete guide to follow-up in Top Producer® X CRM

    Your complete guide to follow-up in Top Producer® X CRM

    Take the time to set up a system for your follow-up & you'll thank yourself later. Agents who set aside time for follow-up are the most likely to succeed, with the longest careers & highest earnings.

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  • 4 really good reasons to check out Top Producer® X CRM

    4 really good reasons to check out Top Producer® X CRM

    If you haven’t checked out Top Producer® X CRM yet, now may be the time. From MLS-driven property insights to email tracking & integration, we think X is on the verge of something pretty special.

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  • Your top questions about Top Producer®—answered

    Your top questions about Top Producer®—answered

    Here are the top questions you have for our Customer Care team and the resources to help.

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  • NEW! Tracking the buyer journey with Property Insights

    NEW! Tracking the buyer journey with Property Insights

    Buyers can view many properties before they find their dream home, so we’ve made it super easy for you to keep track of them all in Top Producer® X CRM.

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  • How often should real estate agents follow up?

    How often should real estate agents follow up?

    We get asked this question a lot: How often should I follow up with the different groups in my database? So we’ve laid out the key groups you work with and provided a simple strategy for each.

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  • Tips from Lab Coat Agents on connecting with your real estate clients during COVID-19

    Tips from Lab Coat Agents on connecting with your real estate clients during COVID-19

    There's an opportunity to be there for your clients, but it can be hard to know what to say. Check out these tips from Lab Coat Agents on how to connect during this difficult time.

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  • NEW! Get a leg up on the competition with more intel for your realtor.com® leads

    NEW! Get a leg up on the competition with more intel for your realtor.com® leads

    When it comes to online leads, competition is fierce. Learning a little about a lead before you call can mean the difference between making a decent first impression to making a memorable one.

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  • Adjusting your real estate business practices in the age of #socialdistancing

    Adjusting your real estate business practices in the age of #socialdistancing

    As we watch the news about COVID-19 unfold daily, our focus shifts to keeping our loved ones safe and protecting our businesses. Here are 5 tips for real estate agents in the time of COVID-19.

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  • NEW! Take follow-up into your own hands with custom reminders in Top Producer® X CRM

    NEW! Take follow-up into your own hands with custom reminders in Top Producer® X CRM

    You can now easily group your contacts and then set how often you want them to hear from you with custom follow-up reminders in Top Producer® X CRM!

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  • 3 strategies for effective client follow-up

    3 strategies for effective client follow-up

    You know the key to success in real estate is repeat & referral business, but finding the time to stay top-of-mind can be a challenge. Here are 3 quick & easy follow-up strategies to do just that.

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  • A behind-the-scenes look at Top Producer® X, our next-gen CRM

    A behind-the-scenes look at Top Producer® X, our next-gen CRM

    A lot has changed in real estate since the first Top Producer® CRM was released in 1982. Learn how Top Producer® X, our next-gen CRM helps agents meet the personalized service today's consumers expect

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  • NEW! Add your signature and images to emails in Top Producer® X

    NEW! Add your signature and images to emails in Top Producer® X

    The email integration in Top Producer® X just got better! You can now add multiple email signatures, choose the default email you want to send from, and add images to your emails.

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  • 4 new challenges real estate agents face and how to fix them

    4 new challenges real estate agents face and how to fix them

    From rapid changes in marketing to keeping up with the latest technology, real estate is a rewarding career, but it's not without its challenges. Here are 4 common challenges and how to overcome them.

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