When it comes to things related to “home”, prospects, current, and past clients will turn to you for your expertise. But it’s impossible to offer everything to everyone and you run the risk of spreading yourself too thin in trying. The saying goes “you’re only as strong as your network,” and it definitely holds true for real estate professionals.
Building a network of relevant professionals will help you when asked questions that fall beyond your scope.
Instead of responding with “I’m not sure” or “Gee, I wish I could help with that,” you can say, “While that’s not my expertise a lot of my clients trust *blank* or *blank* for that sort of thing, I’ll text you their contact information.” In doing so, you prove your honesty, integrity, and willingness to help your client throughout the entire process of purchasing or selling a home.
This vast network can cause an influx of opportunities and referrals for your business. Not only are you making recommendations to your clients, when you build strategic partnerships with businesses that provide auxiliary real estate services or professionals that target the same audience as you. By building relationships with these business partners they too can help your business and advocate your services when questions fall beyond their scope too.
So who should make up that network of professionals?
Cultivating alliances with other professionals and businesses in your community can strengthen your referral network, get leads flying your way, and highlight your expertise with your clients.