Many agents have a story about the one that got away... Take the Robertsons, for instance, the ideal clients you helped find that amazing property on 3rd Street. As you handed them the keys to their new home, and they thanked you up and down for being the talented professional that you are, you vowed to stay in touch.
Six years and 30+ clients later, you see another agent’s listing sign on the lawn as you drive by that picture-perfect house on 3rd. Ouch.
Shutterstock.com/Andy Dean Photography
It happens. You lead an exceptionally busy life, time passes, and as you service other clients, you forget to stay in touch. The good news though—this can all be avoided.
And we come bearing proof.
Successful real estate agent George Fotion reveals his secrets
“It’s simple—I follow up. It’s one of the reasons I love Top Producer®.
I rely heavily on Market Snapshot as part of my follow-up. It’s one of the arrows in a quiver of touches—a quality one with great info.”
George has been using Top Producer® solutions for over 15 years, and with over 40% of his business coming from repeats and referrals, he knows a thing or two about effective follow-up.
He was kind enough to talk about a couple of the arrows in his well-stocked quiver.
Arrow #1: Market Snapshot
With open rates over the last 90 days hovering at around 50.02% 😲, it’s no secret why George considers the Market Snapshot reports one of his sharpest arrows. Home owners, buyers and sellers ♥ getting updates on the local market, and this is an easy way to send timely reports with your branding and data from your MLS.
One lesson we can all learn from George—technology gives us intel that tells us who is viewing our amazing marketing messages and when. So. Use. It. (This next tip is so good I want to shout it from the rooftop! )
When George sends a Market Snapshot, he doesn’t stop there. His process goes a little something like this:
- George recently helped John sell his house, and signed him up for a monthly Market Snapshot to keep him in the loop on market changes.
George flicked the switch to be notified when clients view the snapshot, so he gets an email when John opens the report.
George then uses Loom—a free video tool that lets you create short, shareable videos—to point out some of the key gems in the snapshot that John might not notice or understand. He talks about the 4 quadrants in the upper right that show key market stats, discusses the supply and demand issues shown in the bottom right, and shows him where to access amenity info in his new hood.
It might take George 5-10 minutes to shoot the video and share it, but the impression left on John lasts much longer.
(Psst, want to be notified when clients view your reports? If you’re a current Market Snapshot subscriber, just open the Top Marketer Control Panel > go to Setup > Market Snapshot Settings > and select Tell me when a lead opens a Market Snapshot.)
When you’ve got hundreds or thousands of contacts, where do you start? That’s the challenge many real estate agents face.
Seven days a week, George begins his day with the Follow-up Coach inside Top Producer® CRM. Within 10 minutes of being on his computer, he’s reaching out to his daily 5 that the Follow-up Coach puts in front of him.
Even though George has follow-up down to a science, the Coach still surfaces some old contacts from listings’ past. One click to open their record and George has everything he needs to refresh his memory and make a meaningful connection.
And when his past clients respond and say thanks for reaching out, all it takes is a quick note added to their record and a click to set the next call date to make sure they don’t slip through the cracks again.
We’d like to thank George for the gift of his time and loyalty all these years. We are pleased to be a part of his process.
If you currently subscribe to Top Producer® CRM and you feel inspired to reach out to your daily 5, log in now and start connecting!
And if you’re interested in learning more about Market Snapshot reports or Top Producer® CRM, use the LiveChat on this page to talk to one of our reps.
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