The message to “get social” has been broadcast across blogs, webinars, seminars, podcasts, conferences and even via social media. So of course you’ve dedicated time to establishing your social presence across key platforms, as experts have suggested. But how are you measuring your social media success?
Depending on your goals, various metrics across multiple social media platforms may offer insight into your efforts and allow you to see a true ROI.
A great starting point is to leverage the free tools available within each social media platform you’re using. These analytics are user-friendly and allow you to better understand how you are performing across social media channels. Though the tools aren’t specialized, they are available to all account holders and are free:
- Facebook Insights
- Twitter Analytics
- Pinterest Analytics
- YouTube Analytics
- Analytics for Publishing on LinkedIn
- Google+ Platform Insights
Other Free Tools to Measure Your Social Success
- Zoho Social is a one-stop shop for managing your social media and its performance. The free version provides insights into 4 core social media platforms: Facebook, Twitter, LinkedIn, and Google+, and the features are just right for managing the day-to-day social activities of a real estate professional. The broad view of your social activity offers insight into how well your social media marketing is working to generate leads across each platform. Zoho Social also offers a user-friendly app for Android and iOS devices, allowing you to monitor your performance on the go.
- Cyfe is the perfect tool if you’re looking for an all-in-one monitoring dashboard. Cyfe allows you to analyze your advertising, WordPress blog, email, GoToWebinar stats, sales & financial data, SEO, web analytics, and of course social media.The freemium subscription allows you to add up to 5 widgets to your dashboard, which could include Facebook, Twitter, YouTube, Instagram and Google +. Within each widget, you configure your account and choose which metrics you would like to measure. You’re able to see just how engaging a particular post is across each platform and in the future you’ll know exactly when and where to post a listing photo with a robust description over a text-only post.
Want to dig deeper?
Free tools are a great place to start, but if you want to dig deeper to better understand your social media metrics and key performance indicators (KPIs), there are a number of paid tools to garner deeper insights. Below are a few tools to consider:
As you can see, there are numerous tools available to real estate professionals, each offering a more efficient way of collecting and analyzing your social media data and allowing you to view the bigger picture of your social media efforts: ROI. As your grasp strengthens, your understanding of how to better engage your audience and make better informed decisions for your business based on your social performance will also.
Knowing what works and doesn’t work for you and your agents on social media is an important step in evaluating your overall digital footprint. Using these tools to help measure your social success will help you target areas for improvement.